Case Study / Hospitality / Oradea

Origins Coffee & Drinks

Four locations across Oradea, each with its own audience and daily rhythm. Our role was to keep Origins recognisable everywhere, while giving each location the communication it needed.

Origins Coffee counter with plant shelves and the menu board

4
locations
ERA, Rogerius, Orășelul and Palatul Copiilor
1
Custom loyalty platform
Developed by Epic Digital Hub
0
stock images in the content
real photos from the cafés only

The Challenge

For a coffee shop, attracting a first-time visitor is only part of the job. Giving customers a reason to return matters just as much.

Origins operates across four locations with different audiences and surroundings. Each needed relevant content without fragmenting the brand.

The loyalty programme also needed to be straightforward: easy for customers to use and practical for staff to manage.

Our Approach

We developed a dedicated digital loyalty platform, allowing customers to access their cards directly from their phones and progress to a Gold tier.

We organised Google Business Profiles and location-specific content, using original photography to represent the products, spaces and people behind Origins.

Our work also covered menus, in-store materials, QR codes and campaign assets for seasonal promotions and local activations.

On social media, we established a relaxed, recognisable voice, grounded in what customers can actually find and experience at each location.

The Outcome

Origins now has a dedicated digital platform for managing customer loyalty.

All four locations follow the same brand standards, with content and communication adapted to their individual audiences.

From Google listings and social media to printed menus and in-store materials, customers encounter a consistent Origins identity.

Selected work

app.originscafe.ro
app.originscafe.roOpen the Origins loyalty platform

Reels & video

Reel — Origins Circle
Reel — Palatul Copiilor

Frequently Asked Questions

We developed the digital loyalty platform and manage key areas of the brand's communication, including social media, Google Business Profiles, menus, photography and in-store marketing materials.

Customers keep their loyalty cards on their phones. Eligible visits are recorded digitally, and returning customers can progress to the Gold tier.

Coffee shops depend heavily on repeat visits. A digital loyalty programme makes returning customers easier to recognise and gives the business a structured way to manage rewards.

Each location needs accurate information, relevant photography and a clear local presence. Well-maintained profiles help customers find the right café and understand what to expect before visiting.

No. Social media is one part of the customer experience. For Origins, we also work on local search visibility, loyalty, menus, photography and communication inside the cafés.

We establish shared standards for visual identity, copy and photography, then adapt the content to the products, audience and context of each location.

No. Origins is our exclusive coffee shop partner in Oradea. We don't work with competing brands in the same local market.

Origins Coffee & Drinks

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