Case Study / Events / Bihor

Harmony Garden

Harmony Garden is a summer club in Valea lui Mihai, near the Hungarian border, serving a predominantly Hungarian-speaking audience. With a packed seasonal calendar, every weekend needs its own reason to attend.

DJ on stage facing the crowd at a night-time open-air event

0
weekends skipped in a season
a weekly calendar, all season long
HU
written directly in Hungarian, not translated
the audience's language, correct local names
1
visual world, each event with its own identity
flyer, poster and teaser per event

The Challenge

A summer club has little room for delays. Events follow one another quickly, leaving a narrow window to build interest and drive attendance.

Harmony Garden also speaks to a predominantly Hungarian audience, including visitors from across the border. Communication needed to feel local, not like Romanian copy translated into Hungarian.

Each event needed its own identity, while the season had to remain recognisably Harmony Garden.

Our Approach

We developed the season's communication plan, defining event themes, content schedules and key promotional moments.

Every event received a distinct visual direction, supported by flyers, posters, social media content, reels and video teasers.

All primary copy was written directly in Hungarian, with attention to local language and cultural context.

Our work extended beyond promotion to include raffle materials, numbered tickets, season passes and bar menus.

The Outcome

Harmony Garden followed a structured communication schedule throughout the season, with dedicated promotional materials for each event.

We developed individual visual identities that reflected the character of each party while maintaining a consistent connection to Harmony Garden.

The creative assets and communication formats developed during the project can also be reused and adapted for future editions.

Selected work

Reels & video

Video: Aftermovie — Colour Garden
Video: Reel — a night at Harmony Garden

Frequently Asked Questions

We manage the season's marketing communication, from campaign planning and event identities to graphic design, social media content, reels, video teasers and promotional materials.

We start with the event concept, target audience and commercial objective. From there, we develop the visual identity, messaging and promotional assets needed for the campaign.

A distinct identity helps audiences recognise individual events and understand what makes each one different, while maintaining a clear connection to the venue.

For Harmony Garden, we produce posters, flyers, social media graphics, reels, video teasers and supporting promotional materials, coordinated around the event calendar.

Primarily Hungarian. We write the copy directly for its local and cross-border audience rather than translating Romanian content word for word.

Because language carries cultural context. Natural phrasing, familiar expressions and the right tone make communication more relevant to the people it addresses.

No. We work with one brand per niche, per city. We don't take on direct local competitors while an existing partnership is active.

Harmony Garden

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