Case Study / Hospitality / Oradea
Hotel Maxim
Hotel Maxim is a family-run hotel within walking distance of Oradea's historic centre. Years of guest recommendations had earned it a strong reputation. Its online presence, however, told a different story.
+20%
Bookings in six months
client-confirmed result
4
Channels managed
website, social media, Google Business Profile and Google Ads
100%
of the site copy rewritten
following the technical site audit
01
The Challenge
A significant share of reservations came through third-party booking platforms, each taking a commission.
Meanwhile, the hotel's own digital channels were underperforming. Social media activity had stalled. The website contained broken links, including within the booking process, while essential information about facilities and contact details was outdated.
The hotel had earned its reputation. Its digital presence needed to match it.
02
Our Approach
We began by defining Hotel Maxim's positioning, tone of voice and communication standards.
We rewrote the website copy, corrected outdated information and conducted a technical audit. Broken pages and booking functions were documented, with specific recommendations for the developer.
Facebook and Instagram were rebuilt around authentic hotel photography, supported by a consistent publishing schedule of posts, carousels and stories.
We optimised the Google Business Profile and established clear guidelines for responding to guest reviews.
Google Ads campaigns were restructured around searches with booking intent, including branded searches, accommodation in Oradea, conference facilities and demand from Hungarian travellers.
For corporate bookings and events, we developed dedicated landing pages and an outreach strategy targeting training companies and travel agencies.
03
The Outcome
Hotel Maxim now has a coordinated digital presence, with its website, Google channels, social media and advertising working towards the same commercial objectives.
Information is accurate across platforms. The booking process is clearer. Campaign performance is measured through meaningful actions, not just website traffic.
Content is published consistently, with a recognisable brand voice.
Bookings increased by 20% in the first six months.
04
Selected work
05
Reels & video
Video tour: Rooms & Restaurant Reel: Inside the Restaurant Kitchen
06
Frequently Asked Questions
We coordinate website copy, SEO, social media, Google Business Profile management and Google Ads. Our work covers accommodation, the restaurant, events, corporate bookings and guest communication.
We start with how guests find and evaluate accommodation. Search visibility, website experience, booking functionality and relevant offers need to work together. For Hotel Maxim, we manage these elements as a coordinated strategy.
Hotel SEO helps potential guests find relevant accommodation, facilities and services through organic search. It supports direct bookings by making the hotel's own website easier to find when travellers are comparing options.
Travellers use Google Search and Maps to check locations, facilities, contact details and guest reviews. An accurate, actively managed profile helps guests make informed booking decisions.
Yes. Hotel Maxim also promotes its restaurant, conference facilities, events and corporate services. Each audience requires relevant messages and offers.
Hotel Maxim recorded a 20% increase in bookings during the first six months of the collaboration, as confirmed by the client.
No. We represent one brand per niche, per city. While working with Hotel Maxim, we do not accept competing hotel clients in Oradea.
Hotel Maxim
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