Chery Oradea

Chery entered Oradea with a range of Tiggo SUVs and limited brand recognition among local buyers.

Customers needed answers to straightforward questions. What does each model offer? How do the hybrid systems work? Which features are included? What does a particular configuration cost?

The Tiggo range includes four models, with different powertrains and equipment levels. Broad promotional messaging could not communicate these distinctions accurately.

The priority was to build familiarity through useful, specific product information.

We created a dedicated visual and editorial direction for Chery Oradea, combining clear product presentation with an accessible, informative tone.

Content is developed around exact vehicle configurations: Tiggo 4, Tiggo 7, Tiggo 8 and Tiggo 9, with the relevant petrol, hybrid or plug-in hybrid powertrains and equipment levels.

The monthly publishing plan includes model launches, vehicle comparisons, promotional posts, carousels, stories and reels.

Video content explains hybrid technology, vehicle features and practical differences between models without unnecessary jargon.

Prices, specifications and promotional offers are checked against current official Chery România documentation before publication. Every time-sensitive offer includes a confirmed validity period.

Chery Oradea now has a consistent digital presence that introduces the brand while giving prospective buyers practical information about its vehicles.

Each piece of content addresses a specific model, feature, configuration or commercial offer.

Buyers can better understand the available range, compare equipment and identify the vehicles relevant to their needs before contacting the dealership.